What is Splash Pool Services with Amy Casady?

Juan Salamanca

Over this past week, I had the opportunity to talk with the owner of Splash Pool Services Amy Casady. Unfortunately, due to COVID, this question and answer was done over an email. Splash is a swim school that is here in Fort Collins and offers swim lessons to kids. Not only is Splash a swim school, over the summer it is one of the biggest lifeguarding companies in Fort Collins. Splash employs lifeguards to over 25 pools over the summer. In this interview, I wanted to learn more about what the swim school is all about, and what changes have been made due to COVID. Below is the interview session.

Q: What made you decide you wanted to start the company?

A: I had worked in aquatics since the age of 15 and had steadily gained the knowledge I thought necessary to start my own company. There was a niche to be filled in our area and my husband and I created partnerships necessary to make our vision a reality. We were young with nothing to lose so we jumped in!

Q: What partnerships did you need? And what other steps were involved?

A: We (Jon and I) needed to make sure all aspects of the business were covered; management, maintenance and bookkeeping. We reached out to a long-time pool maintenance tech in town and shared our vision with him. We created a business plan, created a name and brand, created an S Corporation and had it licensed through the state. We then started to market ourselves to Homeowners Associations and we were off….

Q: Why do you think it’s important for kids to start learning how to swim at an early age?

A: Swimming is a life skill. It’s different for other sports because it is lifesaving. Drowning is the 3rd leading cause of unintentional deaths worldwide and is totally preventable. It’s also one of the sports that people can do into old age.

Q: What are some of the consequences if children do not learn how to swim?

A: I have a relationship with a local non-profit organization called Mackenzie’s Mission. As a young child Mackenzie was taken to the pool with her daycare provider. That person was not paying attention to her in the pool, nor was the lifeguard on duty. Mackenzie had a near-drowning experience that day that has left her in a wheelchair with extreme cognitive and physical impairment. She cannot communicate and every aspect of her being has to be managed by someone else. You can only imagine the toll this has taken on her family and loved ones.

I also have a relationship with a Denver non-profit called Drennen’s Dreams. Drennen passed away from a drowning incident at age 12. His story is also horrific and somewhat of a mystery. I use both of these examples as the foundation for what we do both at the swim school and at our outdoor pools.

Q: Lastly, what changes have been made because of COVID, and how has COVID affected the business?

A: Last summer our outdoor pools opened, staggered throughout June/July, with limited capacity, requiring reservation systems, staff in masks and facility disinfection between each reservation group. Our swim school was closed for 2 months and then allowed to re-open with limited capacity and group lesson limitations. Although this hit our bottom line, we received the federal PPP loan which helped us recover. Our swim school has since been allowed to open all of our group lesson levels and is slowly recovering. We are optimistic that this summer will prove to be a more “normal” season at our outdoor pools with less restrictions and increased capacity allowing them to open on time.

Colorado State University Student